Creating an Instagram widget with FeedWind

  • Created : Aug, 2, 2018
  • Last Updated: Apr, 16, 2019

Since 2010, Instagram has been the second-fastest growing social media platform in the world, trailing only its parent company, Facebook. As its registered users continues to skyrocket as we approach 2020, both businesses and individual personalities are leveraging to the platform to reach larger audiences.

One ways these brands create a lasting impression on consumers is to create cycle of visibility between their official site and its attached social media pages, so visitors to either platform can get information and see imagery in the way they feel most comfortable.

One of FeedWind’s goals is to create a simpler pipeline for these brands to create that visibility cycle through the use of dynamic website content. Clever marketers know that consistent imagery among front-facing campaigns is a must, because it gives consumers a better idea of what to expect when the brand is mentioned, which creates a sense of familiarity.

Below, we’ll show you how to set up your first Instagram feed using Feedwind.

Easy Steps

  1. Grab an RSS URL from Instagram using an app called QueryFeed
  2. Paste the app URL from QueryFeed into FeedWind and adjust parameters to suit the destination.
  3. Export a code snippet from FeedWind
  4. Paste the exported FeedWind code snippet into the website editor or HTML of your choice and refresh the page. The feed should appear similar to the image above.

How To Get An RSS Feed From Instagram using Queryfeed

As Instagram no longer offers a mechanism for generating RSS feed URLs, exporting them requires a third-party platform. Fortunately, there are a ton of options available of the web for executing this procedure.

We recommend a utility called Queryfeed, a simple program that works well with several different social platforms, including Instagram.

To export a feed from Instagram using Queryfeed, find the text box under ‘Instagram’ on their feed generator page found here. Rather than cutting and pasting the Instagram URL into the box, Queryfeed is looking for one of three identifiers:

  • username–The unique user name you chose when you signed up for Instagram.
  • #hashtag–This will populate the feed with a listing of top photos according to hashtag. For example, you can have a dynamic feed that shows images empowering women using #feminism.
  • geo-number–Instagram maps contain geo-location coordinates, which can be entered into RSS feeds to point users to a specific location, e.g. New York City. The geo-number isn’t prominently displayed, rather it is at the end of the page URL. It will look like a series of numbers after the word ‘geo’, as in “geo:1234567”

Entering one of these identifiers into Queryfeed’s Instagram box will produce a URL. If you an RSS reader on your computer, the URL will most likely attempt to open as a new feed; else, it will either attempt to open it in a new tab or download it as a link. You attain the link in these scenarios like you would any other, by copying it from the new feed text box, the browser’s dress bar, or by right-clicking and selecting ‘copy link’ if it downloads as a file.

Beyond just a convenient way to show images on a webpage, an Instagram RSS feed is an easy way to display different pages in one place. That way, if the page belongs to a company with multiple products or services, they can aggregated the twitter pages for each of them on their official site. The same applies for Instagram personalities who have their connected sites and blogs, who may want to display Twitter feeds for their respective sponsors, for example.

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