The customer may always be right, but only the vendor has all the information. Thus to aid customers' decision-making, uniform vendors must inform them about other useful products through cross selling. Doing so boosts online sales and convinces customers to spend more time exploring your website, especially if you allow them to see how color changes affect all cross sale items:
Feb 21, 2017 3:00 PM
Retail layout is, in many ways, reminiscent of website layout. Stores typically place their best sellers right in front, rather than force customers to wade through the entire store in order to find in-demand products. Websites are no different -- visitors want to see best sellers first, and then, maybe, they might browse for other products. By giving customers what they want, when they want it...
Feb 16, 2017 3:30 PM
Successful web design is different for every company. The same strategy that allows one uniform marketing firm to excel may be inadequate for another. Nonetheless, given the state of the uniform and gear market in 2017, there are certain features that every website must have. When designing a page, make sure to include: 1. Mobile Management Over a quarter of visitors are likely to view your sit...
Feb 13, 2017 3:05 PM
A major purpose of creating a marketing strategy is to have a plan to follow and guidelines to measure its success after the strategy has been implemented. You should be able to track everything you do in marketing. Otherwise, you would have no idea what to cut out of the plan or what strategies to continue in the next go-around.
Feb 7, 2017 2:19 PM
Knowledge isn’t just power; it’s also wealth! The more information you have about your industry, the easier it is to attract and retain customers at minimal cost, yet industry-specific information is hard to come by. UniformMarket is committed to helping all firms in the uniform industry learn everything they need to know for successful marketing. Our Resources page will provide you with
Feb 2, 2017 4:02 PM
Website visitors demand fresh content, and search engines reward your site with higher rankings when you keep up with that demand. However, as a busy uniform supplier, you have little spare time for creating and deploying new content . Take the stress out of never-ending website updates -- implement a more effective content management system.    What Is A Content Management System? A content ma...
Jan 31, 2017 3:25 PM
In uniform marketing, the key to success is to present unique, engaging campaigns all year long. It’s easy to get bogged down selling the same wares season after season. The following monthly email ideas are sure to inspire you, giving you the creative energy to provide fresh, enjoyable content for all your products: January: New Year Novelties To ring in the new year with creative clothing, ma...
Jan 26, 2017 3:18 PM
In the modern business environment, an excellent website is non-negotiable. For uniform retailers and manufacturers, a well-designed website can deliver exceptional clients and establish a clear sense of industry authority. Struggling to take the next step from attractive to usable? You are certainly not alone. Keep the following considerations in mind as you take your uniform ecommerce effort ...
Jan 24, 2017 3:20 PM
Even the simplest marketing strategy may have confusing results. If your business supplies uniforms and gear, you have likely experienced the paradox of high store sales combined with few online orders. When customers frequently visit your store en masse , you can conclude that there is high demand for your products. And since it's easier and quicker to order online, one might assume that your ...
Jan 19, 2017 3:21 PM
In the modern digital age, privacy and security are the name of the game in online interactions. That's why companies like Google have stressed an emphasis on switching to a type of connection which is more secure — HTTPS, which utilizes SSL — and want to see every page secure. If your business takes orders and payments through its site, you're sure to know how wise encrypting your online unifo...
Jan 17, 2017 3:12 PM